Lime Media blends physical media, technology, and data to reshape how brands activate in the real world. We operate one of the nation’s most innovative mobile out-of-home networks—custom LED vehicles, experiential campaigns, telematics, and real-time analytics—and we’re building the platform that powers it all.

We’re looking for a Senior Product Manager to lead the next generation of our ad tech and analytics platform: campaign management, routing and operations, content delivery, reporting, and customer-facing analytics. This is a high-ownership role where you’ll define the roadmap, translate real business needs into clear work for engineering, and shape a platform used by top brands, agencies, and operators.

If you're motivated by building products from the ground up in fast-moving environments—and you want meaningful influence on a company’s growth trajectory—this is your seat at the table.

We will be collecting applications for this role through January, and beginning our evaluation of applicants end of January/start of February. Applicants selected to interview will be contacted no later than mid-February 2026. 

What You’ll Lead

• Own the product roadmap for Lime Media’s internal and external software products.
• Translate business needs and customer insights into clear requirements, user stories, and acceptance criteria.
• Work directly with engineering to deliver high-quality functionality across campaign tools, routing/ops, content scheduling, reporting, and analytics.
• Validate releases through hands-on testing, user feedback loops, and field/pilot programs.
• Introduce and run lightweight agile processes that help a small team ship quickly and predictably.
• Drive platform evolution: standardizing data models, defining APIs, and enabling external partners/operators to build on our system.
• Partner with operations, account management, and sales to ensure product decisions create clear business and customer value.

About You

Experience & Skills

• 5–8+ years in product management or a closely related role, ideally within B2B SaaS, data/analytics, platforms, or ad tech.
• Comfortable working directly with engineers on API- or data-heavy products; able to understand and reason with technical concepts.
• Proven track record building products in fast-growth, ambiguity-heavy environments.
• Strong ability to turn user workflows and operational feedback into structured requirements.
• Confident communicator who can simplify complex value propositions for internal and external stakeholders.
• Experience with agile processes suitable for small teams.

Bonus Experience (Nice to Have)

• Ad tech, digital out-of-home, programmatic buying, or media measurement.
• Telematics, mobility, fleet management, or location-based analytics.
• Exposure to impression/exposure models or attribution-style analytics workflows.

Mindset

• Entrepreneurial and ownership-oriented—you think like a builder, not a ticket manager.
• Comfortable rolling up your sleeves with engineering, operations, and clients.
• Low ego, highly collaborative, straightforward communicator.
• Thrives in environments where structure needs to be created, not inherited.

Why This Role Is Compelling

• You drive the platform that powers a unique physical + digital media business.
  • Few PM roles offer this combination of real-world operational workflows, rich data models, hardware+software interaction, and customer-facing analytics.
• You shape a product line that will scale with the company.
  • Your roadmap becomes the backbone of a multi-tenant, API-driven platform that can support partners, fleets, and national advertisers.
• You have meaningful influence.
  • With a small, focused team and direct access to leadership, your decisions have immediate visibility and impact.
• You get variety without chaos.
  • You’ll build for internal users, external clients, and partners—but with a single unified platform vision, not one-off custom software.
  • If you want a role where your work directly impacts how a rapidly growing media company scales its technology, data, and customer value—this is it.

Practical Details

• Location: On-site (DFW area)
• Travel: Minimal