Director of Activation Management

As an employee at Lime Media, you will be a part of a fast-growing organization that values giving back, believing in something greater than yourself, and a never-ending quest for excellence. We bring imagination to life by customizing vehicles and other cool stuff to create marketing experiences nationwide. If you love working with creative, passionate people in a fun and winning environment, then Lime Media is the place for you!

The Director of Activation Management is a senior responsible for overseeing all activation operations, ensuring flawless design, planning and execution of experiential marketing programs, and driving operational excellence. This individual will lead strategic planning, workforce development, compliance, and cross-functional integration to deliver scalable, efficient, and high-quality activations.

Duties/Responsibilities:

• Leadership & Workforce Planning: Own hiring strategy, workforce planning, and bench strength development beyond simple backfills. Build and maintain a talent pipeline to support growth and seasonal demand. Develop leadership capabilities within Supervisors and Account Managers.
• Lead key projects and build and manage a dedicated experiential activation team, including full-time staff and a network of contractors, vendors, and creative collaborators.
• Financial & Operational Management: Own department budget, including forecasting, variance management, and cost optimization. Implement scalable operating systems, standardization, and training programs to ensure consistency and efficiency.
• Performance & Compliance: Define clear performance standards and enforce accountability with consequences. Ensure risk management, safety protocols, and DOT compliance across all activations.
• Cross-Functional Integration: Collaborate closely with Project Management, Production, Fleet, and Finance teams to ensure seamless execution and alignment with agency goals.
• Data & KPI Management: Define KPIs for activation performance, ensure data integrity, and establish escalation thresholds for operational issues. Provide actionable insights and reporting to leadership and clients.
• Strategic Planning: Deliver forward-looking recommendations for 6–12 months to anticipate market trends, resource needs, and operational improvements. Drive innovation and continuous improvement in activation processes.

Key Performance Indicators (KPIs)

• Collaboration: Ensure seamless communication and collaboration between team members, internal stakeholders, and external vendors.
• Quality: Maintain high standards of quality in all products and services.
• Timeliness: Meet or exceed project deadlines consistently.
• Detail-Oriented: Show meticulous attention to detail in all aspects of the production process.
• Client Satisfaction: Ensure high levels of client satisfaction through quality work and timely delivery.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Operations, or related field (Master’s preferred).
• 5+ years of experience in experiential marketing, activation management, or event operations, with at least 3 years in a leadership role.
• Proven ability to manage large-scale activations, budgets, and cross-functional teams.
• Strong understanding of compliance, safety, and DOT regulations.
• Exceptional leadership, communication, and strategic thinking skills. Always plays offense to anticipate needs and to prevent challenges before they occur.

Our Hiring Process

At Lime Media Group, we are committed to a fair, consistent, and efficient hiring experience. Our process is designed to help us evaluate candidates thoughtfully while respecting everyone’s time.

While steps may vary slightly by role, candidates for corporate positions can expect the following:

1. Application Review

   Our team reviews applications to assess alignment with the role’s qualifications and requirements.

2. Job-Related Assessment (Required)

   Candidates selected to move forward will complete a job-related assessment early in the process. This assessment includes video-based behavioral responses and role-relevant questions.

   We administer this step upfront to create a more efficient and focused interview experience. The insights gathered help our recruiters and hiring managers tailor screening conversations and first-round interviews to better understand each candidate’s experience, strengths, and potential fit.

3. Recruiter Screening Conversation

   Selected candidates will participate in a phone or virtual conversation with a recruiter to further explore experience, skills, and role alignment.

4. Hiring Manager & Team Interviews

   Qualified candidates will meet with the hiring manager and/or key stakeholders. Interviews may be conducted virtually or in person.

5. Final Steps

   Final candidates may participate in additional discussions prior to an offer decision.

We strive to provide timely communication throughout the process and encourage candidates to reach out with any questions along the way. If you require an accommodation at any stage of the process, please let us know.