The Director of Field Operations is a strategic and operational leader responsible for ensuring activation success from Production Kickoff through field execution and asset return. This role owns the critical post-production handoff from Project Management to Activation Management and serves as the steward of field readiness, delivering execution excellence, and exceptional client experience in the field.

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About Lime Media Group

As an employee at Lime Media Group, you will be part of a fast-growing organization that values giving back, believing in something greater than yourself, and maintaining a never-ending quest for excellence. We bring imagination to life by customizing vehicles and creating bold, memorable marketing experiences nationwide. If you thrive in a creative, collaborative, and winning environment, Lime Media is the place for you.

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Key Responsibilities

• Field Operations Leadership & Strategy
  • Own activation readiness beginning at Mock and extending through asset return
  • Lead post-production handoff from Project Management to Activation Management
  • Establish clear ownership and execution standards before deployment and throughout activation
• Activation Manager Leadership & Development
  • Hire, coach, and performance-manage Activation Managers
  • Ensure strong PM–AM communication rhythms
  • Drive consistent execution standards across activations in all markets
• Operations Team Leadership (Pack, Mock, Train)
  • Lead the Operations Supervisor and Ops team members
  • Ensure disciplined pack plans and readiness checklists
  • Oversee mock execution reflecting real-world conditions
  • Own Tour Manager training and certification programs
• Tour Manager Development & Brand Ambassadorship
  • Establish clear Tour Manager training, certification, and career path
  • Define standards for professionalism, client interaction, and decision-making
  • Develop Tour Managers into Lime Media brand ambassadors
  • Instill a best-in-class hospitality mindset —consistent, calm, professional, and client-focused
  • Address underperformance quickly through coaching, retraining, or removal
• LED Field Operations Oversight
  • Lead the LED Supervisor responsible for LED field operations
  • Oversee hiring and performance management of LED drivers
  • Ensure LED truck availability across Lime Media’s top 25 DMAs
  • Maintain reliability, readiness, and performance of LED assets in the field
• Client Experience & Activation Success
  • Own client experience during activations
  • Ensure field execution aligns with sold scope
  • Support escalations appropriately
• Asset Protection, Safety & Compliance
  • Own safe delivery and return of assets
  • Drive Driver Safety Scorecard improvement
  • Ensure DOT and internal safety compliance
• Activation Budget & Cost Control
  • Own post-Mock activation field budgets
  • Control labor, travel, freight, and incidental costs
  • Prevent scope creep and uncontrolled spending
• Continuous Improvement
  • Track KPIs related to activation success, damage, safety, and cost
  • Create feedback loops to PM, Sales, and Ops
  • Elevate field operations maturity as Lime scales by creating durable process improvements

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Measures of Success

• Improved activation NPS and client confidence
• Reduction in damaged assets and field-driven rework with zero damage as the target
• Strong Tour Manager readiness and retention
• Improved PM–AM coordination
• Activation costs consistently at or under budget
• Improved Driver Safety Scorecard performance

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Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred
• 8–10+ years of progressive operations or field leadership experience
• Experience leading managers and multi-layered field teams
• Background in logistics, experiential marketing, or mobile operations preferred

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Skills & Competencies

• Strategic, systems-oriented thinker with strong execution discipline
• High-energy, adaptable leader in challenging environments
• Strong communicator and cross-functional collaborator
• Demonstrates accountability, integrity, and sound judgment
• Process-driven and solutions-focused